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Our Directors
Daryl Newton --
daryl@innovateretail.com
Daryl has two years experience on the wholesale side of the bedding
industry where he worked for Simmons Company as a territory manager.
During this time, his efforts doubled the territory volume. The results
came through training and value added programs that were provided to the
retail customer base.
In addition, he worked as a sales representative for an advertising
company in
Houston, Texas.
As a retailer, he served for four years as COO and co-founder of 5/o
Management Inc., which founded and operated a retail mattress chain in
Arizona. From 1999 to 2003, the company grew from one location to
twenty-two. During this time, Daryl directed the operations side of the
business, including real estate, advertising, and the financial
department. His experience in negotiating with landlords and advertising
providers proved to be a valuable asset in the expansion of the company.
As a Director at Innovative Retail Group, his primary areas of focus include project
assessment and program development with an emphasis in operations and
marketing. |