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Daryl Newton -- daryl@innovateretail.com
Daryl has two years experience on the wholesale side of the bedding industry where he worked for Simmons Company as a territory manager. During this time, his efforts doubled the territory volume. The results came through training and value added programs that were provided to the retail customer base.

In addition, he worked as a sales representative for an advertising company in Houston, Texas.

As a retailer, he served for four years as COO and co-founder of 5/o Management Inc., which founded and operated a retail mattress chain in Arizona. From 1999 to 2003, the company grew from one location to twenty-two. During this time, Daryl directed the operations side of the business, including real estate, advertising, and the financial department. His experience in negotiating with landlords and advertising providers proved to be a valuable asset in the expansion of the company.

As a Director at Innovative Retail Group, his primary areas of focus include project assessment and program development with an emphasis in operations and marketing.